To whom does glory belong?
Is it owed solely to the victors?
The chosen few left standing at the end? Or is it shared — by those who have remained standing all along?
The dedicated... The devoted... And the delirious...
...who live for the arena. Is it not due to those who face the hallelujahs and the heartbreaks with a loyalty that borders on lunacy...
...who possess a passion that makes the impossible actual...
who are not merely spectators but the lifeblood of the spectacle itself...
...who know in their hearts that this experience is not just real life...
...it is a way of life. Glory belongs to all of those who dare...
to become legends.
Together, we LIVE LEGENDARY.
DESIGNED BY JEFF HAMILTON
ESL X JEFF HAMILTON
Legendary fashion designer Jeff Hamilton best known for creating iconic varsity jackets for renowned sporting and cultural figures like Kobe Bryant, Lewis Hamilton, Drake and Virgil Abloh to name a few, has collaborated this year with ESL on a limited-edition jacket embodying the Live Legendary zeitgeist.
The design offers a true collectible and coveted one-of-kind iconic apparel item within sport culture and has been inspired by the cologne skyline in the ESL house green. The city of Cologne skyline was used as Jeff Hamilton's inspiration for his signature designs, complete with front and back graphics embodying the attitude of ESL's brand campaign.
LIMITED RELEASE: PRE-ORDERS AVAILABLE DURING IEM COLOGNE UNTIL AUGUST 18, 2024.
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