Chipotle, ESL and DreamHack partner up to launch Challenger Series

We are proud to announce our partnership with Chipotle Mexican Grill as an integral part of Intel® Extreme Masters Chicago 2019 and our collaboration with DreamHack to make the Chipotle Challenger Series a reality.

This innovative on-site amateur tournament will give attending fans at DreamHack Dallas and DreamHack Atlanta the opportunity to join the competition and prove their skills in some of the world’s most popular games. Champions will win the custom Chipotle Challenger Series trophy, a special card for a year of free Chipotle and one-of-a-kind Chipotle swag. Registration will be open to all event attendees.

“This sponsorship provides the perfect platform to directly engage new and longtime loyal Chipotle fans on-site and online,” said Chris Brandt, Chief Marketing Officer at Chipotle. “We are excited to recognize and reward possible up-and-coming talent in the space.”

In addition to the Chipotle Challenger Series, Chipotle will be sponsoring the player lounges at IEM Chicago and the ESEA Rank S Combine.The VIP lounge lets players, talent and celebrities relax and refuel with Chipotle in between games and performances.

All of the on-site consumer and VIP experiences will be supported with Chipotle-branded digital content. This content, which will be viewed by fans tuning in all over the world, will feature popular influencers and spotlight the Chipotle Challenger Series as well as all on-site elements.

“Chipotle’s integration is a natural fit, and we would like to officially welcome them to the ESL family,” said Paul Brewer, SVP, Brand Partnerships at ESL. “The Chipotle Challenger Series is exemplary of how a brand can activate in a smart and creative way that allows fans to join the action.”

The partnership begins with the Chipotle-sponsored player lounge at Rank S Combine April 12-14, 2019 at the MGM Grand Las Vegas. Learn more about the partnership at and be sure to register on-site for the Chipotle Challenger Series if you attend DreamHack Dallas and Atlanta events.



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